Friday, January 21, 2011
Can you hear me now?
The most effective messages are those that engage the most senses. Face-to-face is always the most effective channel of communication, capable of engaging any and all of the five senses directly. The internet, mobile phones, and 'txting' have encouraged us to develop immediacy as our priority for communication. So, we have followed the self-set mandate and, with each new development of communications, increase our immediacy, our accessibility -- the instant gratification of communicating. However, we have decreased our attentiveness. We have filled the world with electronic white noise. We have made it so we can talk with anyone at any-time. But with all this adulterating it, do we still communicate?